Fit Fab Mum was created after we (Jade & Kimberley) met to exchange business cards (we were both living and working in Sydney at the time), and over a hot cuppa, shared our dreams about creating a vehicle to support women as they move from planning a baby to becoming mothers. We’d literally known each other an hour before the vision of FIT FAB MUM started to come to life. It gives us both goosebumps just to think about it!
The thing is, as health professionals (Jade is a PT & Kimberley is a Clinical Nutritionist – and we both specialise in pre & postnatal health) – we understand the importance of targeted nutriton and working out safely in the prconception phase and early pregnancy, but this is an area we really see we can educate other women around. Not a lot of women seem to understand the impact their lifestyle choices can have on their unborn offspring – starting from well before they even fall pregnant. We want women to know they can have a lot of influence on their future childrens health – and their own – they really are in the drivers seat!
We also saw there was a huge gap in the market, as there are a lot of ‘one size fits all’ programs available for pregnant women, but we felt separate programs that support women’s changing nutritional needs, and that adapt to accommodate the physical changes that occur from preconception and through each trimester, really was best practice. It takes the support we can offer women during this time to a whole new level. We also focus heavily on education – being told to do something because ‘we’re the experts’ is one thing – but understanding the whyis key to making empowered decisions for yourself and your family.
The fact that we have created the business alongside raising our own children, has proven a struggle at times, but being genuine and sharing our experiences is something we’re both really passionate about. Being able to be completely authentic, completely ourselves in creating this program, whilst still sharing our knowledge on how to nourish and move yourself safely during this exciting time of your life, is a driving force for us.
With Jade being pregnant with her second child and having the program follow her journey has made the whole experience of creating something we love and feel so passionate about even more amazing. Honestly – you couldn’t plan it better!
We’ve both worked on the program between nap times and well into the evening on many occasions, and we have to admit there were times it was difficult to juggle the launch of a business with family life.
Beyond physical support, our program focuses heavily on mindset for mums and mums to be, along with creating a supportive community where women can share their experiences and feel connected to one another. We wanted to create a community that helps reduce those feelings of isolation that are so common for new mums – we’ve both been very open about our struggles with Perinatal Anxiety and Depression, and holding the hands of the women in our community as they move toward motherhood will help them to feel less alone. We’re taking the support we can offer women to a whole new level.
Here’s what others are saying about FIT FAB MUM:
“What I love about Fit Fab Mum is that the program is holistic – it covers mind, body and soul. The daily mindfulness and meditation are quick and easy to integrate into my busy lifestyle, the recipes are inspiring and leave me wanting to cook more and the exercise videos get me up and moving. The whole program is tailored to suit where I’m at in my pregnancy journey, it’s not restrictive or prescriptive, it’s modern, easy to follow and is full of education and practical information useful for mums and mums-to-be” Carla.
“I’ve absolutely loved Fit Fab Mum, Kimberley & Jade provide so much more than just workouts and meal plans, they encourage us mums to nurture our minds too. I love how we are reminded to ‘be kind’ to our bodies and take each day as it comes because lets be honest some days us mums are beyond exhausted and shouldn’t be pushing ourselves to our limits. It’s about nurturing our changing bodies and feeling good from the inside out. I enjoyed feeling accountable to move my body each day and nourish it with good whole foods. You can definitely see Kimberley and Jade have a passion for helping women through an exciting and hard chapter of their lives, thanks for the support!” Dani
We’d love for you to join us! To get a feel for who we are and what we do, why not join us over in our facbook group for mums – https://facebook.com/groups/fitfabmumtribe/
If you’re ready to junmp straight in, why not join us!www.fitfabmum.com.au